> ## Documentation Index
> Fetch the complete documentation index at: https://help.growreach.app/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Comment Generation

> GrowReach generates contextually relevant, thoughtful comments based on the post content and your business, service, and past experience.

# AI Comment Generation

The core of GrowReach: AI-written comments that sound like you — not like a bot.

## How it works

For every post GrowReach surfaces, it generates a comment that is:

* **Contextually relevant** — based on the actual post content, not a template
* **Informed by your business** — it knows your product or service and mentions it naturally
* **Grounded in your experience** — it speaks from the relevant experience you've provided, positioning you as an authority on the topic
* **Human-sounding** — written to be indistinguishable from a thoughtful human comment

## The Commenting Voice system

GrowReach's [Commenting Voice](/guides/commenting-voice) lets you control exactly how comments sound:

* **Target audience** — who you want to attract (consultants, executives, startups, and more)
* **Content goal** — what you want to achieve (brand awareness, leads, authority, partnerships)
* **Tone** — authoritative, conversational, educational, humorous, inspirational, personal, or professional
* **Persona** — how you want to be perceived (thought leader, industry expert, storyteller, data-driven analyst)
* **Emoji preference** — yes or no
* **Custom instructions** — your own DOs and DON'Ts (e.g., "80–150 words", "no em dashes", "invite further engagement")

## Manual vs Auto

* **Manual Mode** — you review each generated comment, modify it if you want, and post it yourself.
* **Auto Mode** — GrowReach posts comments automatically, in your timezone, while you're away.

## Related

* [Manual Mode](/features/manual-mode)
* [Auto Mode](/features/auto-mode)
* [Commenting Voice](/guides/commenting-voice)