> ## Documentation Index
> Fetch the complete documentation index at: https://help.growreach.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Targeting

> GrowReach's two targeting modes: account-based targeting for specific LinkedIn profiles, and keyword-based targeting for topics and niches.

# Targeting

GrowReach gives you two ways to decide which posts you engage with — use them together for the best results.

## Account-based targeting (creator targeting)

Comment on posts from specific LinkedIn accounts so you are the first to engage or get visible to them.

**Best for:**

* Prospects and dream clients you want on your radar
* Industry leaders and influencers you want to build a relationship with
* Partners and peers you want to stay visible to

**How it works:** add the LinkedIn profiles to your monitor list. GrowReach watches their posts and surfaces them the moment they publish, so you can be among the first comments.

## Keyword-based targeting

The AI scans LinkedIn content and finds posts on specific topics and keywords — including posts by creators you haven't targeted yet.

**Best for:**

* Expanding into conversations beyond your existing network
* Positioning yourself as an authority on your niche topics
* Finding new prospects who post about problems you solve

**How it works:** add keywords relevant to your niche. GrowReach finds high-engagement posts matching those keywords and generates comments for them.

## Tips

* Use **specific, niche keywords** — "B2B sales prospecting" beats "sales"
* Combine both modes: monitor key accounts *and* keyword-search the wider conversation
* Review your [Topic Filters](/features/topic-filtering) so irrelevant posts are skipped

## Related

* [Setup Targets](/guides/setup-targets) — step-by-step setup
* [Smart Post Discovery](/features/post-discovery)
* [Topic Filtering](/features/topic-filtering)