> ## Documentation Index
> Fetch the complete documentation index at: https://help.growreach.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Your ICP (Target Audience)

> Define your Ideal Customer Profile — job title, function, industry, and topics — so GrowReach identifies who is a good lead for you.

# Set Your ICP (Target Audience)

Your **ICP (Ideal Customer Profile)** tells GrowReach who is a *good* lead for you — so the Leads page can rank and flag the right people.

On the **Leads page**, click **Your ICP/target Audience** (top) to open the **"Set Your ICP Targets"** modal.

## The four parts of your ICP

The ICP modal has four sections — each matches a different part of a prospect's profile:

1. **Job Title / Seniority Level** (the "Who") — matches against a prospect's current job title or headline. Examples: Executive, Director / Head of Department, CEO / Founder / President / Chairman / Owner, Manager / Supervisor / Leader, Senior Role.
2. **Job Function / Profile** (the "Where") — matches the company type or the broad market the prospect operates in. Examples: HR/People/Talent, Product Management, Sales, Marketing/Communications, Technical/IT, Consultant.
3. **Industry** (the "What") — matches the specific department or domain expertise of the prospect. Examples: Technology, Software and IT Services, Fintech/Financial Services, Healthcare, Pharma and Life Sciences, Ecommerce, Consulting and Advisory.
4. **Keyword / Topics** (up to 5) — used to find relevant LinkedIn prospects. Add one at a time, or pick from the **Keyword Suggestions** (Anthropic, Claude, Open AI, Digital Marketing, Data Analytics, Agentic Workflows, SEO, LLM, AI Solutions, FinTech, SaaS, and more).

<Tip>
  The dropdowns in sections 1–3 also offer **"Can't find yours? Add your own"** — you can type any role, function, or industry that fits your niche.
</Tip>

## How GrowReach uses your ICP

* Prospects matching your ICP are **tagged and ranked higher** — the **Best ICP fit** sort in [Filter & Search](/leads/filtering) puts them on top.
* **ICP match is a core part of your [Lead Score](/leads/leads#understanding-the-lead-score)** — a prospect who fits your profile and engages with your comments is precisely the win you're after.
* The more specific your ICP, the more targeted your hot leads — e.g. a seniority + industry + topics combination narrows the list to exactly who you want.

## Setting or updating your ICP

1. Go to **Leads**.
2. Click **Your ICP/target Audience**.
3. Choose your **Job Title/Seniority**, **Job Function/Profile**, and **Industry**.
4. Add **Keyword/Topics** — one at a time, up to 5 — typing or clicking suggestions.
5. Click **Save**.

You can update your ICP any time — scoring and sorting apply immediately.

## Related

* [Leads overview](/leads/leads)
* [Filter & search](/leads/filtering)
* [Act on your leads](/leads/actions)


## Related topics

- [Quickstart](/quickstart.md)
- [Commenting Voice](/commenting/commenting-voice.md)
- [Leads](/leads/leads.md)
- [Act on Your Leads](/leads/actions.md)
- [Best Practices](/guides/best-practices.md)